Lifeway Foods Inc., Morton Grove, Ill., continues to grow its presence in the freezer…and its marketing efforts to kids. The company is taking its popular Probugs Kefir drinkable product and freezing it in fun, interactive squeeze tubes designed to entertain as well as satisfy the company’s youngest customers.
NextFoods, Boulder, Colo., manufacturers of GoodBelly probiotic fruit drinks, adds GoodBelly Probiotic Coconut Water to its beverage lineup. All GoodBelly products promote digestive health thanks to the addition of the company’s patented probiotic strain, Lp299v.
