Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.
The beverage aisle bulks up as processors add protein, vitamins, antioxidants and other better-for-you ingredients to their team of teas, coffee, juices and water.