Nth Degree Innovations Inc., Edison, N.J., relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors.
36% of exercisers say they look for products that contain protein, and nearly 33% of these active consumers would pay more for a product with added protein.
We see a growing opportunity for dairy products such as milk, cheese and yogurt, as well as dairy ingredients, to highlight the sports performance benefits that dairy’s protein content and overall nutrient package offers.
Energy drinks are showing significant increases in dollar and unit sales, despite warnings from health officials mentioned in news reports recently. On the flip side, some sports drink companies are struggling, showing decreases in dollar and unit sales.