K-Zen Beverages, San Francisco, launched its first brand, S-Shots, covering a premium line of cannabis-infused wellness shots developed with natural ingredients.
Back in 2017, energy drink sales seemed tired. The category experienced only a 2.1% increase in dollar sales and a 1.8% increase in unit sales that year, according to data from Chicago-based market research firm IRI for the 52 weeks ending Dec. 3, 2017.
Many energy drinks are burdened with ingredients consumers don’t recognize or can’t pronounce but they understand ‘dairy.’ The road to developing dairy-based energy beverages may one day lead to ‘energy cheese’ snacks.
Euromonitor data confirm what many of us already knew: Energy beverages are going gangbusters. Sales topped $11.1 billion and two billion liters in 2016.
Nth Degree Innovations Inc., Edison, N.J., relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors.
Hype Energy USA, Miami Beach, Fla., introduced four energy drinks targeted at women to help them “keep up with (their) busy day-to-day life,” according to a company statement.
Austin, Texas-based Big Red Inc., released its rebranded Hydrive Energy Water. The functional water is available in seven flavors, including lemon lime, triple berry and citrus.