As Bill Weigel navigates his Toyota Avalon down Tennessee State Highway 131 through Powell, Tenn., he points out landmarks from his boyhood. There is the house where his grandmother lived. Over there is the orchard where he went for an apple to mask the tobacco on his breath from smoking (at age 9) his homemade corncob pipe. And that’s where he boarded the bus and rode to the big city (Knoxville) all by himself before he was even 10 years old.
Fluid milk processing facilities are generally the same. They all have rooms for milk intake, separating, homogenizing and filling. Broadacre Dairy has one building on the edge of its property that makes it unique among dairy processors: a log cabin where the owner was born.
Cocoa Metro Dark Drinking Chocolate, a gourmet chocolate milk produced by Trickling Springs Creamery, Chambersburg, Pa., has been available in Whole Foods Market stores and specialty retailers in major Eastern cities since late 2010.
Chocolate milk has been in the news recently — and part of that focus has been on its popularity as a recovery beverage for elite professional and endurance athletes.
The group behind the National Milk Mustache "got milk?" Campaign unveiled an all-new, fully-integrated program highlighting that what athletes do after strenuous exercise can make a dramatic difference in how they feel and perform during the next workout. The new REFUEL | "got chocolate milk?™" campaign, backed by a podium-topping team of athletes – including USA Basketball Men's National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete's after-workout ritual.
MilkPEP wants athletes to make chocolate milk part of their recovery routine and encourages retailers and brands to tap into the $3.3 billion sports-drink industry with the refuel with chocolate milk message.
Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.
Chocolate milk is one consumer favorite in the midst of an identity crisis. Long a staple of most children’s school lunch, chocolate milk has been banned.
Ask 100 people why they go to a tradeshow and you can get 100 different answers, among them: to find new equipment, to find new ingredients, to find new vendors,