The new Hershey’s a2 milk pairs America’s No. 1 milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales, the companies say.

Prairie Farms Dairy Inc., an Edwardsville, Ill.-based dairy cooperative, said it partnered with the Humana Kentucky Derby Festival MiniMarathon and Marathon to be the chocolate milk refueling partner for the race.

Choose PA Dairy — a joint promotional campaign with a goal to increase consumer awareness about the year-round availability of local Pennsylvania milk and its health benefits — announced a new partnership with Girls on the Run (GOTR) across Pennsylvania to promote a healthy lifestyle that includes consuming real milk as part of a nutritious, balanced daily diet.

Support from dairy checkoff food scientists helped McDonald’s USA produce a reduced-sugar, low-fat chocolate milk that will be unveiled nationwide in January.