The U.S. retail ice cream segment certainly has seen easier times. According to "Ice Cream and Frozen Novelties - U.S.," a report published in May 2019 by global market research firm Mintel, the mature and diverse category is "finding growth elusive."
The maker of Yasso brand frozen Greek yogurt novelties also moves headquarters to Boulder, Colo.
September 20, 2019
As the Yasso brand prepares to hit $100 million in revenue in 2019, the company’s cofounders and current co-CEOs, Drew Harrington and Amanda Klane, are building the foundation for the next growth phase.
Ice cream is big business in the United States. According to the Washington, D.C.-based International Dairy Foods Association, it is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.
Consumer awareness of the health benefits of probiotics continues to grow. And more consumers are abandoning probiotic supplements and looking for real food carriers.
The frozen desserts were created with consumers’ interest in probiotics in mind.
June 13, 2019
Perry’s Ice Cream Co. Inc., Akron, N.Y., said it combined its probiotic-packed frozen yogurt with refreshing natural fruit and vegetable juices for a healthier take on its frozen treats.