In 2021, 72% of consumers were trying to limit or avoid sugar entirely, according to a survey by the International Food Information Council (IFIC). Consuming less sugar will likely remain a key consumer goal in 2022.
Consumer preferences in food and beverage are constantly shifting as more options become available, and preferences for sweeteners are no exception. But these preferences can create challenges for food and beverage manufacturers that use sweeteners in their products, as they often seem to be pointing in contradictory directions.
Back in 2016, FDA announced an update to the Nutrition Facts label. As part of that update, the agency called for food and beverage manufacturers to list "added sugars" instead of only "total sugars."
On Jan. 1, 2020, the first stage of FDA's mandated Nutrition Facts label change went into effect. Companies with $10 million in annual sales or more are now required to list added sugars on their products' labels, and other brands will be required to follow suit by 2021.
Clean label is a trend that is here to stay. Some of the more common attributes associated with clean label include minimally processed, sustainable, simple and fewer ingredients, organic, non-GMO and "free from" claims regarding artificial colors and flavors, preservatives and more.