Rivian rolled out two electric "scoop trucks," a collaboration between Ben & Jerry's and the all-electric automaker.
Fans will have a chance to check out the new scoop trucks when one debuts at South by Southwest (SXSW) in Austin, Texas.
Following SXSW, the Ben & Jerry's scoop trucks will be hitting the road, bringing good eats and good vibes to the Rivian community across the country and will pop up at events in Ben & Jerry's home state of Vermont. Rivian's recent announcement launching the Rivian Commercial Van to businesses across the U.S. has helped make these scoop trucks possible, offering unique solutions to fleet customers looking to transition off fossil fuels and into modern, electric commercial solutions.
Part of Ben & Jerry's mission is to use its operations to have a positive impact on its community and the planet. This alliance will help serve up smiles by bringing a Ben & Jerry's experience to fans with outstanding reliability and performance, with the added benefit of a reduced environmental footprint.
"Collaborating with the Ben & Jerry's team to build the next generation of electric scoop trucks has been an incredible experience. It's one of those projects that just makes the team smile," said Brian Gase, senior director of Prototype Development at Rivian. "We can't wait for people to stop by for some ice cream and see it in action for the first time during SXSW!"
"Working with Rivian, an industry leader that is committed to sustainability is an ice cream dream come true," said Ben & Jerry's Sean Slattery, US Integrated Marketing project lead. "Today, Rivian helped Ben & Jerry's reduce our reliance on fossil fuels in a small way, while making things a little bit cooler... which, as an ice cream company, is extremely difficult to do," joked Slattery.
With a range of 161 miles, the Rivian Commercial Vans will allow for more events, more catering gigs, and dishing out more ice cream than ever to Ben & Jerry's and Rivian's collective fans.