Kellanova has partnered with Golden West Food Group to create ice cream inspired by Eggo and Rice Krispies Treats.
The flavors of the best-selling frozen waffle and classic crispy treat bar are now available in ice cream pints and sandwiches.
The Eggo pints are inspired by Eggo waffle varieties, while the sandwiches pair flavored ice cream with a brown butter waffle cookie on each end. The Rice Krispies Treats pint emulates the classic marshmallow treat, with the sandwiches featuring rich ice cream between two crispy marshmallow squares.
The ice cream will be available for purchase at Kroger, Albertson’s and Walmart. The launch includes:
- Eggo:
- Buttery Maple Ice Cream Pint
- Chocolatey Chip Ice Cream Pint
- Blueberry Ice Cream Pint
- Buttery Maple Ice Cream Sandwich
- Chocolatey Chip Ice Cream Sandwich
- Blueberry Ice Cream Sandwich
- Rice Krispies Treats:
- Original Ice Cream Pint
- Original Ice Cream Sandwich
- Strawberry Ice Cream Sandwich
- Triple Chocolate Ice Cream Sandwich
"We’re excited to partner with Kellanova and its iconic Eggo and Rice Krispies Treats brands,” said Josh Solovy, president, Golden West Food Group. “This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth, and introduce new offerings to meet the evolving needs of consumers."
“We’re thrilled to see these new frozen treats become a reality,” said David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova. “Not only are the ice cream pints and frozen novelties inspired by the beloved flavors and textures of Eggo and Rice Krispies Treats, but the packaging also captures their fun and timeless branding. With this launch, fans now have delicious new ways of getting a taste of these iconic brands.”The deal was brokered by Beanstalk, Kellanova’s exclusive licensing agency for food and beverage.
