Ben & Jerry's launched an innovation made for sharing: Scoop-apalooza: a collection of four new flavors, available in 28-oz. containers.
With larger sizes, these flavors are perfect for smaller group moments, gatherings, or just a cozy night in for fans and friends, the company said.
The Scoop-apalooza lineup features four flavors:
- Vanilla & Fudge Brownie: A classic combination of rich vanilla ice cream swirled with decadent fudge brownies made by the Greyston Bakery who support open hiring.
- Chocolate & Fudge Swirl: For chocolate enthusiasts, this flavor offers a creamy chocolate base with luscious fudge swirls that will make your taste buds dance.
- Strawberries & Cream: Sweet cream ice cream blended with vibrant strawberry swirls.
- Coffee & Fudge Chip: This flavor combines bold coffee ice cream, with coffee from our friends at BLK & Bold who empower youth and support grassroots change, along with oodles of fudge chips that are sure to perk up any gathering.
"This is a whole new Ben & Jerry's for today's fans who know that sharing is caring," said Flavor Guru, Haylee Nelson, adding "Scoop-apalooza is intentionally unpretentious to appeal to all of your friends and loved ones, and to pair best with any celebration be it cake, pie or dare I say… on a warm brownie?"
Ben & Jerry's is giving fans an exclusive chance to try and share some Scoop-apalooza with their friends before the flavors are available on shelves nationally. Through Jan. 28, the ice cream maker will give away exclusive Scoop-apalooza kits via Ben & Jerry's social media channels and promotions offering fans the chance to get into the sharing spirit by gifting a kit to a pal as well as one for themselves.
Scoop-apalooza will be available at grocery stores nationwide starting this month.
