PizzaExpress announced its entry into the U.S. market.

"With an international legacy built on the brand's iconic offering and a commitment to delivering 'proper pizza,' PizzaExpress is poised to make a splash in its journey across the pond; set to debut in Florida in 2025," the company said.

Renowned for its love affair with live music, black-and-white striped-clad team (a nod to Venetian gondoliers), marble tables, open kitchens with flaring Pizzaiolos (pizza chefs), and a handcrafted menu with distinctive Dough Balls and garlic butter, consumers can also expect to see creations like the Padana (featuring creamy goat's cheese and caramelized onions), La Reine (a classic combination of ham, black olives and mushrooms), the ighter pizza, Leggera – a pizza with a refreshing salad-filled hole in the middle, featuring the great taste of the brand's Romana base pizzas, but with a third fewer calories, a children's menu aptly named Piccolo, and the American pizza – a love story-inspired pepperoni pizza that is a fan favorite.

The brand was founded by prominent entrepreneur Peter Boizot, who set out with his ambitious vision to serve authentic high-quality pizza in a casual and inclusive setting. Inspired by the pizzerias of Italy and live jazz artists, Boizot opened the first PizzaExpress in the 1960s in Soho, London, and what started as a single restaurant quickly grew into a beloved brand.

PizzaExpress is tapping into experienced franchising group Purple Square to bring its 60-year legacy to life in the States.

"To debut in the U.S., it was vital to find an experienced franchise partner who shares our passion and vision to deliver delicious pizzas while simultaneously offering a unique dining experience," said Chris Holmes, chief development officer at PizzaExpress. "With Purple Square, we're confident we've found the perfect partner to help raise the bar for pizza in the United States. Together, we're bringing the best of PizzaExpress to new audiences, the home of affordable everyday celebrations, where showtime meets dinnertime – whether you're dining with family, mates, or dates."