Kraft is introduced a limited-edition Everything Bagel Mac & Cheese flavor, available exclusively on Walmart.com
New Everything Bagel flavor melds together the cult-favorite spice with Kraft’s signature cheese sauce in a crave-worthy fusion of oniony, garlicky flavor, the company states.
The new flavor will be available exclusively on Walmart.com for an SRP of $1.58. Pre-sale will open on Monday, Nov. 25 with official sales starting Friday, Nov. 29, while supplies last.
Kraft is only releasing 14,000 boxes of the new flavor, less than 2% of the number of boxes of Original Kraft Mac & Cheese the brand sells each day.
"The release of Everything Bagel underscores a new flavor-focused expansion strategy Kraft is piloting to deliver on Zillennials’ desire for bolder flavor offerings from their favorite brands," the company said.