Mars announced new dairy products at the 2024 National Association of Convenience Stores (NACS) Show Expo this month in Las Vegas.
"At Mars, our consumer obsession has guided us to a century of success. We know that consumers see convenience stores as part of their communities and their routines. To reach core consumers and attract new audiences, we're looking at new formats and textures with some of our iconic brands to drive trial and enthusiasm," said Tim LeBel, President of Sales at Mars Wrigley North America. "Beyond product innovation, we work with our customers to elevate shopper engagement through partnerships such as those with our Transaction Zone and Foodservices teams."
Dairy products introduced at the show were:
- M&M'S Peanut Butter Ice Cream Cookie Sandwich: Now you can finally get the great taste of M&M'S Peanut Butter in an Ice Cream Cookie Sandwich. M&M'S Peanut Butter Ice Cream Cookie Sandwiches offer a multi-texture experience that combines M&M'S Milk Chocolate Minis candies, baked sugar cookies and 100% real creamy peanut butter ice cream in one treat.
- SNICKERS Dark Ice Cream Bars: SNICKERS Dark is made with caramel, peanuts, chocolate-peanut butter ice cream, and dark chocolate. SNICKERS Dark is 100% real ice cream and combines a golden ratio of textures to deliver "total ice cream satisfaction."
