Lifeway Foods added 10 new flavors to its on-the-go 8-ounce line of organic kefir. In addition to being lactose-free, the new Flavor Fusions line is loaded with high-quality bioavailable nutrients, like protein, calcium, and 12 live and active probiotic cultures, the company stated.
The full lineup flavors comprises:
- Pink Dragon Fruit
- Passionfruit Lychee
- Hot Honey
- Guava Jackfruit
- Coconut Pineapple
- Pistachio Rose Vanilla
- Grapefruit Elderflower
- Wild Blueberry Lavender
- Taro Ube Latte
- Matcha Latte
"These new trendy Flavor Fusions offer something for everyone and bring excitement to the kefir category, which is best known as a leading source for gut health, 'better for you,' high-quality probiotics and bioavailable nutrients," said Julie Smolyansky, President and CEO of Lifeway Foods. "We're thrilled to bring bold, innovative flavors in an on-the-go format that customers can make part of their busy lives. We drew inspiration from far and wide, from the coffee-house cult classic pink dragonfruit flavor to the hot honey blend that's popular in pizzerias and beyond. These new Lifeway Kefirs in trendy flavor profiles are perfect for convenience stores and college campuses as well as mass market grocery and club channels looking to stay ahead of trends exploding in hospitality and on social media."
The new Flavor Fusion line is shipping and on shelves nationwide at select independent and specialty stores.
