Mixmi Frozen Yogurt announced its transformation into Wild About Mixmi Froyo, bringing "delicious indulgence and health benefits" to the freezer aisle. Wild About Mixmi Froyo is now reformulated with 100% natural ingredients, free from GMOs and artificial sweeteners.

Originally launched as a nutritious dessert option for children, the company successfully served 7 million kids through school programs. However, the pandemic prompted a strategic pivot, expanding their distribution to retail channels to reach a wider audience. The brand is part of the innovative Rä Foods portfolio, known for bringing great-tasting, highly functional foods to the market. 

"We've cracked the code on making healthy irresistible," says Stephanie Browder, vice president of marketing. "Our Froyo is the ultimate treat parents can feel great about sharing with their families – and enjoy for themselves. We aim to offer a sweet treat for those who seek out high-quality, health-conscious snacks that don’t compromise on great taste.”

Each Wild About Mixmi Froyo box contains four 4-fl oz cups that pack several benefits, including: creamy, delicious taste without compromise; 90 calories in each cup; truly fermented and enriched with high-quality probiotics to support gut health, digestion and immunity; 100% Natural ingredients, nothing artificial; and an excellent source of fiber, the company states. The product is available in four flavors: Mango Mania, Ultimate Chocolate, Totally Vanilla and Orange Dream.