Handel's Homemade Ice Cream is launching Peanut Butter and Jelly Ice Cream. The new flavor features peanut butter ice cream with strawberry ripple and shortcake pieces to reimagine this sandwich staple.
"Certain foods strike up strong childhood memories, and our new Peanut Butter and Jelly Ice Cream captures that nostalgia in every scoop," said Jennifer Schuler, CEO of Handel's Homemade Ice Cream. "We love to innovate by reinventing timeless classics, a tradition we've upheld throughout our nearly 80-year history. Now more than ever, guests seek familiar, indulgent flavors with a modern twist. Our new flavor offers a universal appeal that sparks kids' imagination while rekindling fond school day memories for parents and grandparents."
The flavor will be available until the end of September at all locations while supplies last.
"This back-to-school season, we want our new flavor to remind guests of the simple joy of finding a PB&J sandwich in their lunchbox. We've perfected every element of this flavor, from the creamy peanut butter base and sweet-tart strawberry ripple, even down to the 'bread, no crusts, in the form of shortcake piece," said Schuler.