Kerrygold, an international brand of Evanston, Ill.-based Ornua which means “new gold," introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. Rolling onto store shelves across the U.S. with four 4-ounce sticks per 16-ounce box, Kerrygold 1LB Butter Sticks are an all-purpose, all-natural butter, perfect for baking, cooking, or serving tableside with every meal,.

The company points out that this is the same butter consumers know and love, now available in a larger format. Because when it comes to butter, more is always better.

The brand's rich and creamy line of butters are made with milk from Irish grass-fed cows and slow churned for a smooth finish. Free from artificial flavors or preservatives, the new 1LB butter sticks are made with milk rich in naturally occurring beta carotene, which is present in the lush green Irish grass that Kerrygold cows enjoy year-round. That gives Kerrygold butter its robust, natural, golden color and creamy texture.

"We're doubling-down on the love our fans have for Kerrygold butter by doubling the number of sticks in these packs," said Lauren Arffa, head of Innovation at Ornua Foods North America. "We know consumers have been craving a 16oz size butter from Kerrygold, and we're thrilled to provide a solution for them with our 1LB sticks — the No. 1 category innovation this past year."

The 1LB Salted and Unsalted Butter Sticks stay true to the Kerrygold tradition of producing flavorful, creamy, and all-natural dairy products, hailing straight from 14,000 small Irish family farms that provide premium-quality milk for Kerrygold products. Kerrygold farmers are members of local milk cooperatives, owned by the farmers themselves, and these co-ops help preserve family farming traditions that have been passed on for generations.