The Museum of Ice Cream (MOIC), is returning to Miami on Sept. 6 with a new permanent location at Miami Worldcenter in downtown Miami. 

Museum of Ice Cream is an immersive experience where everyone plays like a kid and eats unlimited ice cream together. The Miami location spans 14,000 square feet over two floors and is the next generation of interactive museums and a tribute to the city's vibrant international spirit, culture, hospitality and love of ice cream. The new location promises to be the most playful, joyous, educational, and tasty iteration yet, with visitors anticipated from over 80 countries in the first year.

Highlights include a retro "Cream Liner," a '60s inspired luxury airplane that transports you from downtown Miami to a world of endless possibility where anything is pop-sicle. Guests explore 'A Grand Hall of Freezers', filled with mysterious doors, where you discover surprises, wonders and of course, treats.

To enhance the journey through scent and taste, Museum of Ice Cream Miami partnered with sensory International Flavors and Fragrances to create a multi-sensory tasting experience that takes you on a journey through the flavors of the tropical city.  

"Living in Miami and opening a Museum at the Faena Bazaar back in 2018 was a dream for me and changed how I approached designing the past five museums we have opened around the world," said Maryellis Bunn, Co-Founder and Co-CEO of Museum of Ice Cream. With this Museum being a permanent build, I was able to push the boundaries of design and interactivity, making this the creamiest, most colorful, and tastiest museum yet. You'll see sensory elements from taste, touch and smell incorporated throughout," "I'm also excited to collaborate with so many incredible organizations like Style Saves and Groot Hospitality with many more to come."

"Bringing the museum to Miami Worldcenter has been a game changer as it truly positions the Museum at the epicenter of downtown Miami and as a global arts destination. We have had tremendous support from the city and mayor's office over the past 6 years. Miami continues to open its arms to innovation in hospitality, allowing creative entrepreneurs like us to launch ambitious concepts in an increasingly difficult national building environment," says Manish Vora, Co-Founder and Co-CEO. 

MOIC already has locations in New York City, Austin, Chicago, Singapore, and forthcoming in Boston.