Ben & Jerry's is officially on the road, hitting seven cities across the U.S. through August and transforming local scoop shops into "can't-miss dairy-free dreamlands."
Now through the end of the summer, Ben & Jerry's Creamy, Dreamy Non-Dairy Tour will be touching down in Tampa, Atlanta, Raleigh, Washington D.C., Boston, and the brand's home base of Burlington, Vermont. The tour is serving up an immersive dessert experience to celebrate the new creamier-than-ever oat-based Non-Dairy recipe.
- Tampa, FL: July 9-10, 2024
- Atlanta, GA: July 16-17, 2024
- Raleigh, NC: July 23-24, 2024
- Washington, D.C.: July 30-31, 2024
- Boston, MA: August 6-7, 2024
- Burlington, VT: August 13-14, 2024
Participating Scoop Shops will feature a totally 'grammable giant pint (shout the event out on social with #benandjerrys and #CreamyDreamySummer hashtags), craveable Non-Dairy swag, plenty of free samples, and some sweet surprises that fans won't want to miss. Each stop is free and open to the public – come one, come all!
Ben & Jerry's recently announced a new oat-based formula to replace all existing sunflower and almond bases by this summer. All existing 19 Non-Dairy flavors will make the switch and several will be available for sampling on the tour.
