Wells Enterprises is celebrating National Bomb Pop Day on June 27.

This year, it celebrates the 69th birthday of the iconic red, white and blue rocket-shaped treat. Bomb Pop has expanded its range to include three Extreme flavors: Super Sour Strawberry, Blue Raspberry Freeze and Fire Cherry, catering to every consumer's tastebuds.

"Bomb Pop is emblematic of exploration and fun. That's exactly what you'll experience when you try our Extremes, which will take your tastebuds on a flavor journey they've never been on before! Our brand is full of possibility, always innovating to stay current and cutting-edge while staying true to our beloved classic, the Original Bomb Pop," said Bomb Pop Brand Manager Alnese Thomas.

The Original Bomb Pop was born in 1955, after D.S. "Doc" Abernathy and James S. Merritt invented the icy treat for Merritt Foods in Kansas City, Missouri. The iconic red, white, and blue stack infused with cherry, lime, and blue raspberry was a tribute to the spirit of the times of heightened patriotism.

Sixteen years later, in 1971, Bomb Pop was trademarked. In 1991, when D.S. Abernethy's company Merritt Foods eventually closed, Wells' Dairy, now Wells Enterprises, bought the business, including Bomb Pops. The confections are still made today in Le Mars, Iowa, where Wells Enterprises is headquartered.