Frigo Cheese Heads launched a new whole milk string cheese product, as well as new packaging featuring its unique cheese characters created for its "We Are All Cheese Heads" ad campaign.

• Whole Milk String Cheese: Available in select retailers, including Harris Teeter, Hannaford, HEB, Stop & Shop and select Walmart locations, the new whole milk string cheese provides a good source of calcium and five grams of protein while maintaining its delicious texture and flavor that satisfies the entire family.
• New Inner Packaging: Available now, the brand's snacking-inspired characters will now appear on the inner packaging that protects individual string cheese in 12-count packages across the portfolio of on-the-go snacks. With the new inner packaging, the entire family can meet and unwrap the characters that bring to life the different ways to eat string cheese: Sarah Swirls, Cheese Horse, Cole. B Jack and, of course, Clark Cheese Head.

"Our new whole milk string cheese packs a punch of protein and nutrients with every pull, twist and chomp," said Nicole Austin, Marketing Manager, Retail Dairy at Saputo USA. "We pack even more creative fun and individuality into snacking with our new packaging featuring the brand's unique cast of characters."

The "We Are All Cheese Heads" campaign was born from the ongoing debate about the best way to eat string cheese and brought to life with a cast of cheese characters who are as unique as the people who eat them. The campaign and new inner packaging aim to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that's biting, peeling or even twisting.