Yoplait added Yoplait Protein to its lineup.

Yoplait Protein packs 15g of protein and 3g of sugar per serving, making it the brand’s highest protein and lowest sugar offering to date. Yoplait Protein gives people who love the taste of traditional yogurt a convenient way to meet their protein goals, while enjoying their favorite Yoplait flavors like Vanilla, Strawberry, and Key Lime Pie, the company said.

“Consumers are having to make tradeoffs, opting for products they don’t enjoy the taste of – like Greek yogurt – just to get in the extra protein, so we decided to do something about the lack of options in the category,” said Kaylee Pohlmeyer, senior brand manager at parent company General Mills. “Yoplait Protein gives consumers a dairy option with remarkable macros, but with the texture of our Original Yoplait. We’re excited to bring this to shelves, as we’re already seeing an amazing response from consumer taste tests.”

By combining ultra-filtered milk with Yoplait’s traditional yogurt-style fermentation process, Yoplait Protein delivers additional protein while maintaining the smooth and creamy texture the brand is known for – and without the slightly sour, chalky taste associated with many other protein-forward yogurt options.

Yoplait Protein is available at $1.19 MSRP per cup. Yoplait Protein flavors and varieties – including single-serve and tubs will be available at select retailers nationwide beginning this month. Flavors include Vanilla, Strawberry, Mixed Berry, Strawberry Banana, Peach, Cherry, Strawberry Cheesecake and Key Lime Pie.