dsm-firmenich announced Peach+ as the 12th annual “Flavor of the Year” for 2024.

Peach+ was inspired by PANTONE 13-1023 Peach Fuzz, the 2024 Color of the Year from PANTONE. The selections were based on emerging signals in the cultural and consumer landscape where trends in kindness, community, goodness, and comfort have all been identified as having increasing relevancy.

Peach+ is an invitation to dsm-firmenich customers to innovate with this beloved flavor, to go beyond the traditional juicy sweet aspects to also consider softer, smoother, lighter, more refreshing, textural elements, the company said.

“Now in its 12th year, the announcement of the Flavor of the Year is an eagerly anticipated event,” said Maurizio Clementi, EVP Taste for Taste, Texture & Health at dsm-firmenich. “The delicate and natural qualities of Peach+ call for diverse applications across multiple food and beverage industries, and we are excited to see the innovations of our clients upon receiving this news.”

“Our research reveals that peach has many multifaceted meanings,” added Jeffrey Richard Schmoyer, vice president of Human Insights for Taste, Texture & Health at dsm-firmenich. “And peach is incredibly emotional. While the peach has a long history, it also has an innovative future.”  According to Emotions 360, a proprietary dsm-firmenich consumer study that measures consumer emotions associated with ingredients, the peach is somewhat unique in that it has many innate qualities that contrast, such as being both indulgent and pampering, but also refreshing and revitalizing, and youthful, but nostalgic. 

’’Flavor of the Year showcases emerging trends in flavor through proactive sensory experiences and creations, and completes its mission year after year, which is to empower our customers to be leaders in global trends,” said Mikel Cirkus, Global Creative Director for Taste, Texture & Health at dsm-firmenich. The company identifies countless possibilities to put the Plus in Peach for 2024, and confidently envisions how customers can lead with these emerging trends to ultimately create products with high impact and superior business relevancy.