Two Good and actress Busy Philipps are asking people to think twice about feeling hangry and #GetHangryForGood.
This September during Hunger Action Month, while "hangry" traditionally embodies the bad-temper or irritability that comes from being hungry, Two Good believes that hanger should instead be channeled into a force for good to help the 1 in 10 households that are experiencing food insecurity.
"Food accessibility has reached a tipping point and is now ranked as one of the most important issues in the United States today," said Surbhi Martin, vice president of marketing, Greek Yogurt & Functional Wellness at Danone North America. "Since Two Good launched in 2019, we've offered a lower sugar product that people can feel good about eating and buying, because every time someone purchases a Two Good cup or Smoothie, we donate to our nonprofit partners who are rescuing good food from going to waste and getting it to people in need."
With more than 34 million people facing food insecurity, there is no better time to encourage people to re-channel a feeling into a simple action for good, states Two Good, who throughout September will donate $1 (up to $100,000) for every #GetHangryForGood hashtag used on social media and every Two Good cup or Smoothie purchased, to its nonprofit partners, City Harvest and We Don't Waste. Each public post that includes the #GetHangryForGood hashtag equals $1 donated, which helps get up to about 2lbs of food to those who need it.
"Food insecurity is something that impacts more people than you realize, which is why it is important for people to understand just how significant this issue is and what simple choices we as consumers can make to help make a difference," said Busy Philipps. "I'm proud to be partnering with Two Good to not only help raise awareness of the issue of food insecurity but also show people an easy way to help the brand and its nonprofit partners continue their efforts to combat food insecurity."
"We are thrilled to continue our partnership with Two Good and encourage people to fight food insecurity during Hunger Action Month," said Jilly Stephens, CEO of City Harvest. "At a time when millions of people are struggling to put food on their tables, we are grateful to Two Good and Busy Philipps for educating people about food insecurity and helping unlock new ways to take action."