Hall of Fame athlete and now collegiate coach, Deion "Coach Prime" Sanders, and California Almonds are teaming up for a "Prime" partnership. Coach Prime and California Almonds are encouraging individuals to be smart about recovery. Almonds are rich in nutrients that can help with exercise recovery – making them the food to "own your prime," it states.

Initial research, funded by the Almond Board of California, conducted among 64 U.S. adults ages 30-65 who are occasional exercisers found that most study participants who ate almonds experienced reduced fatigue and tension during muscle recovery, increased leg and lower back strength, and decreased muscle damage during the first day of recovery.

"You can't achieve your PRIME unless you put in the work...DAILY! In order to BE YOUR BEST YOU, you gotta recover with the right stuff," says Sanders. "It's all about consistency! I'm partnering with California Almonds to share how almonds help me stay PRIME, all the time. IT DON'T STOP, BABY!"

Catch Coach Prime in action with California Almonds at the beginning of the NCAA football season with advertisements airing on national and cable TV, on CBS, Fox, ESPN and CBS Sports, social media and more.