TiNDLE Foods, formerly Next Gen Foods, announced an expansion into new categories. The company also unveiled a new brand identity.
The company will see increased efficiencies from the recent acquisition of dairy startup Mwah!, including expanded R&D capabilities and an expertise in dairy product development, as led by co-founders Damian Piedrahita and Claudia Comini. TiNDLE Foods will roll out a range of new plant-based milks and further develop its collection of creamy and decadent gelatos, following the limited launch of its signature Madagascan Vanilla Gelato in select London eateries this past spring.
"The new TiNDLE Foods marks a significant milestone in our journey in providing ridiculously good food experiences that will help accelerate the transition to a more sustainable food system," said Andre Menezes, CEO and Co-Founder of TiNDLE Foods. "As we grow into new product categories and increase our capacity to make the best-tasting meat and dairy products – some of the most beloved foods in our society – we're now able to get closer and closer to finding viable and delicious solutions to help save our planet."
The new brand identity presents a bold and modern aesthetic, designed to resonate across the company's entire portfolio of products and brand experiences. Behind the strategic brand redesign is the newly-established in-house creative agency – led by Vice President of Brand and Creative, Borna Bayat – and comprised of both up-and-coming and experienced creatives and brand strategists that oversee the brand's full creative and content strategy across all channels. The TiNDLE Foods identity is expected to begin rolling out later this year on select packaging.
"Our brand relaunch is more than a new look," shared Borna Bayat, VP of Brand and Creative at TiNDLE Foods. "It's a visual manifestation of our commitment to creating a sustainable and delicious future. It's about using design as a tool to communicate our mission, engage our consumers, and ultimately, contribute to a food system that future generations can rely on."
To date, TiNDLE Foods has raised $130 million in funding.