Legendary hip-hop artist and visionary entrepreneur Snoop Dogg is breaking into the frozen dessert aisle with his new creation, Dr. Bombay Ice Cream.
Together with Happi Co., Snoop Dogg launched Dr. Bombay Ice Cream. Dr. Bombay hits freezer shelves nationwide, starting with a rollout at 3,500 Walmart stores on July 24.
Snoop Dogg carefully selected each of the seven launch flavors to curate an ice cream collection that allows them to find their own "flava." Customers will soon be able to enjoy the rhythmic blend of Bonus Track Brownie, the creamy delight of Cocoa Cream Cookie Dream, or the refreshing zing of Iced Out Orange Cream. Other enticing flavors include Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze, and the vibrant Tropical Sherbet Swizzle.
"Ice cream is more than just a snack to me; it's a way to chill, relax, and get happy. That's exactly what I want Dr. Bombay Ice Cream to do. Bring a smile to your face and ease your mind. I've poured my heart and soul into perfecting these first seven flavors, and I can't wait for my fans and the world to experience what I've created. Fans will also notice that my sidekick, Dr. Bombay is the name, face, and persona of this brand. That's because he's like a son to me and you always want your kids to be more successful than you are, that's my goal in building this lifestyle brand – starting with ice cream," Snoop Dogg said.
Dr. Bombay ice cream is the first product line launching under the parent company Bosslady Foods, the parent company behind Dr. Bombay Ice Cream, emerged from the joint venture between Snoop Dogg and Happi Co.
"As a company we're always looking to develop products and partner with personalities and brands that embody authenticity," said Sam Rockwell, the CEO of Happi Co. "When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co. share core values & brand vision and the products we're creating fit perfectly within our expertise – it's a recipe for success."