The Coca-Cola Co. selected Webster, N.Y., as its location for a new fairlife production facility as part of the brand’s continued expansion in the Northeast market. The new 100-plus-acre facility will be located just outside of Rochester, N.Y., and is expected to source from local milk co-operatives to produce fairlife’s dairy-based beverages before distributing them to retailers across the region.
Groundbreaking and construction of the new facility are expected to begin in Q4 2023, following due diligence and appropriate approvals. The facility is anticipated to be operational beginning in Q4 2025.
“Consumer demand for fairlife products is at an all-time high, and a new production facility will allow us to significantly increase capacity and deliver fairlife to even more households across the country. As we continue to grow in the Northeast, Webster’s proximity and access to best-in-class dairy farmers make it an excellent location to support our next phase of growth in the region and beyond. We are sincerely grateful for the collaboration from Governor Hochul and her administration throughout this process," said fairlife CEO Tim Doelman.
The Town of Webster is well situated between high-quality dairy cooperatives in the Rochester and Niagara regions, with a surrounding workforce that has the relevant manufacturing and food and beverage experience, making it the ideal location for fairlife’s expansion.
“This decision by fairlife to expand their operations in Monroe County marks the next chapter in New York’s agricultural success story,” New York Gov. Kathy Hochul said. “New York’s dairy industry serves as a crucial economic engine for our state, and this $650 million investment from fairlife will create jobs and economic impact, particularly in the Finger Lakes. Coming from a family of dairy farmers in Ireland, I am proud to have secured this major opportunity to position our state as one of the nation’s top dairy producers.”
fairlife launched in 2012 with the belief that milk and its natural health benefits can be made even better and be used to create great-tasting products that nourish consumers and fit into their modern lifestyles. The company has since exceeded $1 billion in annual retail sales and offers a wide range of products including fairlife ultra-filtered milk, Core Power protein shakes, and fairlife Nutrition Plan meal replacement shakes.
The Coca-Cola Co. has been a strategic partner to fairlife since it was launched in 2012 through the company’s ultimate acquisition of it in 2020. This proposed facility represents its ongoing investment in the continued growth of fairlife.
