Entenmann's first-ever frozen novelties introduced

These products are available now in the freezer aisle at Walmart stores across the United States.

For the first time, the taste of Entenmann's baked goods can be enjoyed in its newest form, ice cream novelty treats. The lineup of ice cream sandwiches is inspired by all-time favorite Entenmann's products, such as Original Recipe Chocolate Chip Cookies and Rich Frosted Donuts.

These new frozen varieties are available now in the freezer aisle at Walmart stores across the United States.

"Entenmann's is thrilled to expand its portfolio into the freezer aisle and offer consumers a new lineup of ice cream sandwiches inspired by the iconic flavors our fans know and love," said Alicia Rosas, vice president of Innovation at Bimbo Bakeries USA. "We are looking forward to seeing how our fans enjoy these special treats, perfect for any occasion!"

Bimbo Bakeries USA tapped Sorrisa Group Inc. to help develop these frozen treats, which feature six ice cream sandwich flavors inspired by fan-favorite Entenmann's baked goods. The assortment includes:

Brownie Cookie Salted Caramel Ice Cream Sandwiches
Chocolate Chip Cookie Ice Cream Sandwiches
Chocolate Chip & Brownie Cookie Ice Cream Sandwiches
Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches
Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches
Glazed Cookie Donut Ice Cream Sandwiches

This webinar will explore the journey of dairy food ingredients from ideation to market success. Learn from industry experts about current dairy trends, satisfying consumer demands, innovative product development, and challenges in creating line extensions.