Ben & Jerry's thank you to fans is back. Free scoops will be handed out across the world to thank fans on Monday, April 3.
In Vermont on May 5, 1979 when the two cofounders Ben Cohen and Jerry Greenfield surprised themselves outlasting a long winter in Vermont, with an average temperature below freezing all season. To celebrate their first year in business and thank the local community for their support, the co-founders decided to open the doors and scoop free ice cream. It wasn't just a taste. It wasn't just one flavor. It was all the ice cream the duo could churn out. They called it "Free Cone Day" – and just like that… an annual celebration was born.
Consumers can get in line as many times as they would like. Flavor fanatics can try any flavor they prefer whether that is a classic like Chocolate Chip Cookie Dough, which Ben & Jerry's invented over three decades ago, or a new flavor, like Lights! Caramel! Action!.
The company is setting its scooping sights on an all new, all-time goal to make this Free Cone Day the biggest and best ever with a goal to serve well over a million Fairtrade scoops globally. So, mark your calendars and plan to bring your friends, family, and loved ones to help celebrate this monumental occasion.