Tetra Pak announced a new collaboration with Brandjectory to engage in a community and learning platform to help emerging brands build an investable business and navigate the capital raise process. Brandjectory helps early-stage CPG brands make the most of every investor interaction.
“As our customers look for more opportunities to innovate, we continue to offer new ways for them to do so,” said Patty Mathison, vice president of Business Development, Tetra Pak U.S. and Canada. “We’re thrilled to collaborate with Brandjectory to give early-stage brands access to its benefits to help accelerate their growth trajectory via capital raise preparation and strategic investor relations."
Tetra Pak’s new offering with Brandjectory falls under a larger initiative that provides access to resources called the Innovation Ecosystem. Designed to accelerate emerging brands’ growth, the Innovation Ecosystem navigates customers through the different channels necessary to succeed. Access to the Brandjectory platform is another way in which Tetra Pak is providing deeper resources for developing strategy for those interested in understanding the investor process.
“While Tetra Pak provides the best ecosystem for innovation, Brandjectory has the best tools for navigating the capital raise process efficiently and more effectively,” said Michael Movitz, co-founder of Brandjectory. “The brands we’re inviting to participate in this program will have access to insights, industry experts, and investors that can advance their businesses in exciting ways.”