Curion launched The Curion Score, a product benchmarking tool that allows brands to compare their product to 500 million data points within Curion’s proprietary insights database. The Curion Score will illuminate products’ market readiness by gauging how it measures up to the competition across categories and industries.
Previously, understanding how product performance compares to the category was mere impossible. With the Curion Score, brands can benchmark within their category before their product hits the market, optimize their product to ensure market success, and launch with confidence.
“In a world where 95% of products fail and the question “Is my product good enough?” is on all our client’s mind, we recognized a profound need to empower our clients with the data insights they were asking us for to aid in their pre-launch decision making," said Sean Bisceglia, CEO of Curion.
With a well of 45 years of product insights experience spanning categories and industries from food & beverage, health and beauty, durables and beyond, Curion worked with leaders to turn this disparate data into an asset for their clients. After close collaboration between leaders not only within the company, but also expertise in the Insights and Research industry, the Curion Score was discovered and statistically validated. The Curion Score’s client panel and advisory board of five, including Neil Willcocks, Founder, Chair 8 Consulting and former R&D leader at Mars, Incorporated.
According to Neil Willcocks, Founder, Chair 8 Consulting and former R&D leader at Mars, Incorporated, “As a leader of R&D there is always a missing piece of how our product performance specifically stacks up against the category and competition. This knowledge can be the difference between success and failure. Mining Curion’s historical data reveals critical insights can provide confidence in the offering’s performance, or clear directions for improvements in the product design – something only a company with a deep history can provide.”
In addition to Willcocks, Curion engaged highly ranked representatives from Fortune 500 companies like McDonalds and academic scholars including Helene Hopfer, PhD, Penn State University, and Jacob Lahne, PhD, Virginia Tech University who brought perspective into the statistical models, algorithm, and technology development.
The Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. The Curion Score is analyzed against products within a category to reveal competitive advantages, gauge market readiness, and empower more comprehensive product understanding.
“In today’s hyper-competitive market landscape, companies cannot afford to launch a product without a holistic understanding of how it compares with what’s already out there,” said Russ Moroz, President, FoodLife Consulting and Advisory.
Mars Wrigley was the first client to leverage The Curion Score and benefit from comprehensive product and category understanding prior to launch. The large confectionery company wanted to know if a product extension was ready for market or if more research and optimizations were needed. Curion Score’s succinct and accurate product benchmarking technology gives clients the information needed to launch with confidence and mitigate hundreds of hours of additional research.
