As demand for premium snacking continues, Häagen-Dazs ice cream unveiled a creamy innovation: the Butter Cookie Cone. It delivers on a one-of-a-kind dessert experience wrapping its famously luxurious ice cream in butter cookie from top to bottom, the company says.
Häagen-Dazs’ first-to-market frozen dessert is made of a thick, crunchy butter cookie rolled into a cone. It possesses all the characteristics of a traditional butter cookie made with butter, sugar and flour, but with more personality, style and attitude, the company says. For added deliciousness, the cone is lined with rich chocolate inside and filled with four of the brand’s top-selling flavors: Vanilla, Strawberry, Chocolate and Coffee.
From there, various combinations of decadent sauces such as raspberry, chocolate fudge, espresso or caramel are drizzled on the ice cream and generously sprinkled with indulgent toppings like cookie pieces and delicate chocolate curls, making each bite even more enticing than the next.
“Häagen-Dazs is anything but ordinary and we wanted to bring an extraordinary innovation to our consumers this year that delivered on handheld ice cream trends across the dessert industry,” notes Elizabell Marquez, chief marketing officer of Dreyer’s Grand Ice Cream. “Frozen snacks have experienced explosive growth over the years and as category leaders, we recognized an opportunity for the Butter Cookie Cone to deliver on next level indulgence consumers desire and only Häagen-Dazs® can deliver.”
The Butter Cookie is available in packaged 4-count boxes with four debut flavors:
• Vanilla Butter Cookie Cone — Madagascar Vanilla ice cream topped with rich caramel sauce, chocolate curls and cookie pieces.
• Strawberry Butter Cookie Cone — Strawberry ice cream topped with white chocolate curls, a tangy raspberry sauce and cookie pieces.
• Chocolate Butter Cookie Cone — Milk Chocolate ice cream topped with chocolate fudge sauce, chocolate curls and cookie pieces.
• Coffee Butter Cookie Cone — Coffee ice cream topped with espresso fudge sauce, roasted almonds and cookie pieces.
The company reports that there are several sustainable aspects of its newest product. For example, the cocoa used in the Butter Cookie Cone is Rainforest Alliance certified and a significant advancement for the Dreyer’s Grand Ice Cream portfolio. Rainforest Alliance certification helps farmers produce better crops, adapt to climate change, increase their productivity and reduce costs.
Available now at select retailers and expected to roll out nationally by April, the Butter Cookie Cone can be purchased for a suggested retail price of $8.99 per 4-count box.
It will be front and center as part of the brand’s hashtag #ThatsDazs campaign. Häagen-Dazs will continue to celebrate its $1.5 million commitment to underrepresented communities as it delivers the frozen treat to the masses as part of a live music event and immersive activations at popular music festivals this summer.
