Danish Creamery, a 127-year-old farmer-owned U.S.-based creamery, and its parent company, Challenge Dairy Products Inc, have reinvigorated the packaging of its line of slow-churned, small-batch artisanal butter with a new contemporary aesthetic that’s on store shelves.
The updated look portrays the premium qualities of Danish Creamery butter in a fun, current and colorful style designed to inspire creativity in the kitchen, the company says.
"We are thrilled to introduce a look for Danish Creamery that conveys the distinctiveness of the butter inside the box," says Challenge Dairy Product’s President Michael Burdeny. "We put extra time and care into making Danish Creamery butter extra delicious and wanted our new packaging to reflect that premium quality."
Quality-crafted and loved for generations since 1895, Danish Creamery is evolving the brand while staying true to the traditions its heritage demands. The Danish-inspired butter is a testament to the extra time and care that is put into each step of the process. With a richer, and creamier flavor than most other butters, you'll taste the legacy of tradition in every bite.
The Dublin, Calif.-based European Style Butters boast an 85% butterfat, a much higher percentage than most European Style butters. The extra butterfat results in a creamy, luxurious butter that helps chefs and home cooks alike produce flakier crusts, fluffier cakes and richer sauces, while also spreading deliciousness on fresh bread, it says.
Danish Creamery Butter is available in three varieties: Premium Butter in a 1-pound box for a suggested retail price (SRP) of $6.99; European Style Unsalted Butter in a ½-pound box for a SRP of $3.99; and Sea Salted European Style in a ½-pound box for $3.99. The premium butters can be found at Harris Teeter, Lowes, Bashas, Gelson's, select Walmart stores and very soon, at Albertson’s.
