BobaBam launches new Milk Tea and Taro variety pack

In celebration of Lunar New Year, at-home instant boba kit features new innovations for Boba lovers.

In honor of the Lunar New Year (Jan. 22-Feb. 1),BobaBam, the frozen instant boba kit that lets consumers make boba shop-quality drinks at home in about a minute, is unveiling a new variety pack at more than 200 club locations across the Northeast and West Coast. The launch comes on the heels of brand's recent success at club warehouses in the United States where its BobaBam's Brown Sugar packs sold out in a record of three days.

The new variety pack features two of the Los Angeles-based company’s newest flavors: Milk Tea and Taro, which are among the best-selling flavors at boba shops nationwide. BobaBam is making it easier for fans of the delicious drink to get more “bam for their buck.” Each pack is vegan, gluten-free, non-GMO, nut-free, kosher and halal.

With more than 40 million drinks sold to date, boba lovers have discovered that they can make all-natural bubble tea drinks, with the authentic taste and texture of boba shops, from the convenience of home. Consumers can add these sweet and chewy boba pearls to any beverage, including traditional milk, plant-based milks, coffee or tea making it the perfect addition to any Lunar New Year celebration.

“Since its introduction into the market in 2021, BobaBam has been flying off of shelves and we're excited to be adding our newest flavors to warehouses across the nation,” says Brian Khoddam, CEO of BobaBam. “Partnering with influential retailers is a great opportunity for our brand to connect with families that enjoy boba together. This variety pack was curated based on consumer demand and we're committed to continuing to deliver offerings designed to delight."

Both flavors provide a delicious new option for everyday boba fans. The brand's additional flavors are sold at Giant, Schnucks, and Market Basket. BobaBam is the one-stop-shop for those who love boba and enjoy the ease of making it at home.

The new variety pack contains 14 packs (7 each of Milk Tea and Taro) and also include eco-friendly, paper straws for a suggested retail price of $12.99. The variety packs are available at Giant, Schnucks and Market Basket on the Northeast and West Coasts.

Consumer demand for reduced or zero-sugar products continues to rise exponentially each year. We will look at this topic in-depth, with presentations from Hari Meletharayil, Vice President of Product Research at Dairy Management Inc., and Shelley Balanko, Senior Vice President at The Hartman Group.