New York-based, women-owned Whipnotic says it will introduce flavored swirled whipped cream this summer. According to the company, whipped cream is a rapidly growing industry, projected to reach $10.3 billion by 2025 and grow at a compound growth rate of 4.2% over the next five years. The increase in consumer demand is driven by keto and low-sugar diet trends.

Whipnotic whipped cream is the first swirled whipped cream that uses patented technology to dispense an all-natural color and fruit-infused swirl with the press of the nozzle. This proprietary technology turns ordinary whipped cream into a delicious, decadent cream for an aesthetic at-home delight straight from your fridge, the company says. Unlike some other whipped creams, the product uses the freshest ingredients, including real cream, natural colors and fruit flavors that are keto-friendly and gluten-free.

“We’re putting the power of creativity at your fingertips, and whipped cream is the perfect blank canvas for this highly sensorial experience,” says Tracy Luckow, cofounder and president, who also holds a Ph.D. in sensory science and nutrition.

Whipnotic says the whipped cream is poised to hit shelves on the East Coast this summer beginning with two delicious ice cream-inspired flavors: Strawberry Swirl and Vanilla Salted Caramel. Each of the flavors will be available for retail purchase in a 7-ounce can.   

“Whipped cream is having a moment, and we’re looking forward to entering the category at such an exciting time,” said Lori Gitomer, cofounder and CEO.