Bomb Pop, the classic ice pop brand from Le Mars, Iowa-based Wells Enterprises Inc., teamed up with candy brand Nerds to develop the ultimate flavor mash-up: Bomb Pop Nerds. The sweet and tangy flavors of strawberry, watermelon and grape Nerds are all packed into a delicious three-flavors-in-one ice pop that treats Bomb Pop and candy fans alike to the taste of Nerds in a frozen and iconic way that only Bomb Pop can deliver, the company says.
"Just like there are multiple flavors in every Bomb Pop, each Bomb Pop fan has a multitude of diverse passions," says Ryan Roznowski, senior brand manager for the Bomb Pop brand. "We aim to celebrate that — being 'not one thing' — every time we breathe life into a new Bomb Pop. We're constantly inspired by our multidimensional fans, and that inspiration leads to magical things like our new Bomb Pop Nerds."
The Bomb Pop Nerds product is available nationwide at Walmart and other select grocery retailers for a standard retail price of $3.99 for a box of 12 1.75-ounce pops, Wells Enterprises says.