Noosa Yoghurt, a yogurt brand of Louisville, Colo.-based Sovos Brands Inc., said it is challenging consumers to share their boldest, most “un-boring” resolutions, chase their biggest dreams and add more to their lives in 2022. As part of the Noosa New Year Un-Boring You Resolutions Contest, five lucky fans will each win $10,000 to make their most joy-fueled resolutions a reality.

To kickstart 2022, Noosa said it is reframing New Year's resolutions to focus on fulfillment instead of deprivation. Whether fans aspire to perform in a ballroom dancing competition, make a room full of people laugh or sharpen their culinary skills to cater a special occasion, Noosa wants to bring these dreams to life.

"At Noosa, we have a philosophy of living life full on and take an uncompromising approach to everything we do,'' said Jason Vieth, executive vice president and general manager of Noosa Yoghurt. "The Noosa New Year Un-Boring You Resolutions Contest encourages fans to take the same approach and make their most full-on dreams come true."

To participate in the contest, fans may enter from Jan. 3, 2022, through Jan. 19, 2022, for the opportunity to win by visiting www.noosayoghurt.com/unboringnoosa and submitting their boldest, most full-on resolutions. While all are encouraged to enter, only the first 5,000 entrants will be considered to win, Noosa Yoghurt said.

The first 5,000 submissions will be reviewed by a panel of judges on or about Jan. 24, 2022. Submissions will be judged based on originality/creativity, passion/enthusiasm and brand appropriateness, Noosa Yoghurt said.

Visit www.noosayoghurt.com/unboringnoosa for more information.