John Talbot, CEO of Tracy, Calif.-based California Milk Advisory Board (CMAB), joins us for Episode 10 of the “Let’s Talk Dairy” podcast. He reveals the story behind the California Milk Excelerator, a “Shark Tank”-like competition CMAB hosts in partnership with VentureFuel, New York. He also discusses what the organizations look for in contest entrants and speaks to the importance of product innovation to the dairy industry overall.

In this episode, Talbot discusses:

• The importance of product innovation in the dairy industry.
• The inspiration behind launching the Real California Milk Excelerator competition.
• What CMAB and VentureFuel look for in submissions to the competition.
• This year’s finalists and previous Excelerator success stories.

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