If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags, and the long wait to brew. According to data from Chicago-based market research firm IRI, dollar sales within the shelf-stable ready-to-drink (RTD) tea and coffee category shot up 9.5% during the 52 weeks ending Aug. 8, 2021, to $7,647.5 million. Unit sales increased 3.0% to 3,044.1 million.
And on the refrigerated side, dollar sales for RTD tea and coffee climbed 13.6% to $2,640.2 million. Unit sales improved 7.8% to 906.1 million.
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