White Plains, N.Y.- and Broomfield, Colo.-based Danone North America says it added Oikos blended Greek nonfat yogurt and filled it with 50% more fruit. The line’s products are blended with creamy, fresh milk sourced from family-owned farms and include a nutritious punch to help people start the day strong with breakfast or be enjoyed as a tasty afternoon snack.
"Oikos has been delivering nutritious and delicious taste across our portfolio with disruptive high-protein innovations from Oikos Pro and Triple Zero," said Surbhi Martin, vice president, Greek yogurt and functional nutrition at Danone North America. "With Oikos blended, we will continue to challenge Greek category conventions with a new innovation loaded with more fruit, supported by an omni-channel 'Forkable' marketing campaign that is designed to let Greek yogurt fans to know it is okay to toss aside convention — and the spoon — when it comes to healthy snacking."
According to Danone North America, Oikos blended yogurts can be found in the dairy aisle at retailers nationwide with clean, white packaging and images of fresh fruit. The yogurts are available in six flavors: Strawberry, Blueberry, Peach, Cherry, Vanilla Bean and Anything But Plain. Each 5.3-ounce serving includes 12-16 grams of protein, 6-10 grams of total sugar, 0 grams of fat, 90-100 calories.
The offerings come in single-serves with a suggested retail price of $1.29; the four-packs retail for $3.99. Vanilla Bean and Anything But Plain flavors are available in larger 32-ounce format for $5.99, Danone North America says.