The Laughing Cow is celebrating 100 years with life’s ‘laughable moments’
The brand is partnering with The ComedyCures Foundation to offer a free web experience where fans may share their laughter with those who need it.
The Laughing Cow — the brand known for creamy cheese wedges and embracing life's laughable moments — said it is ringing in its landmark 100th anniversary with fans in the United States as celebrations kick off globally this month. The Laughing Cow is starting off the revelry with limited-edition packaging and a 360-degree global ad campaign, including online video, digital, social media and public relations beginning this week, with more surprises to follow.
To celebrate, The Laughing Cow is partnering with NGOs in more than 30 countries globally. Inspiring people to laugh has been a part of The Laughing Cow's brand DNA since its founding 100 years ago. In the United States, The Laughing Cow said it has committed $75,000 to support the joy-filled nonprofit programs of The ComedyCures Foundation, helping to provide therapeutic entertainment and laughter to kids and grown-ups living with illness, depression, trauma and disabilities.
As part of the anniversary festivities, The Laughing Cow brand, from the Chicago-based Bel Brands USA subsidiary of Paris-headquartered Bel Group, said it developed an engaging free web experience at 100ytlc.com, where fans from around the globe may record and share their laughs in celebration with The ComedyCures Foundation. By participating, laughing fans may enter for free to win a customizable, exclusive laugh box to re-record and replay their laughs.
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