Edy’s and Dreyer’s, brands of Oakland, Calif.-based Dreyer’s Grand Ice Cream Inc., said they unveiled the Rocky Road Collection, which features six decadent flavors loaded with delicious and indulgent mix-ins.
The newly unveiled collection is in tribute to the O.G. Rocky Road, which was created by the brands’ founders William Dreyer and Joseph Edy. According to the brands, Rocky Road was one of the first ice cream flavors with mix-ins and is now a favorite of ice cream lovers everywhere. The Rocky Road Collection is inspired by the spirit of iconic flavors and nostalgic childhood recipes, amped up for today’s families with a new twist of extreme indulgence.
“The new Rocky Road collection is designed to send ice cream lovers on a treasure hunt of indulgent mix-ins — full of flavor, decadence and texture,” said Julianne Feder, senior associate brand manager for Dreyer's Grand Ice Cream Inc. “It’s indulgence that the whole family can enjoy!”
The six flavors being introduced as part of the Rocky Road Collection include three already-existing flavors: The Original Rocky Road, Mocha Almond Avenue and Chocolate Peanut Butter Park. New flavor introductions include Salted Caramel Pretzel Path, Brownie Brick Road and Cookie Cobblestone. The flavors have a suggested retail price of $5.99 for a 1.5-quart carton; Brownie Brick Road also is available in a 14-ounce container with a suggested retail price of $2.99, the brands said.
