Chobani, Norwich, N.Y., debuted a full portfolio of Chobani Probiotic yogurts and drinks, kids pouches and shakes, and nondairy functional beverages with immunity-supporting probiotics. The company said it also added new items to its batch-made oat-based platform, including the Chobani Oat Zero Sugar and two new Chobani Oat coffee creamers.
Chobani said the Chobani Probiotic yogurts and yogurt drinks have a diverse blend of scientifically confirmed probiotic strains with multiple benefits for immune, digestive and gut health, bringing a proactive approach to a new generation of probiotic consumers. Today, consumers are looking for immunity-boosting products, but very few understand what probiotics are. An estimated 60% of consumers say that supporting their immune system will continue to be important after COVID-19.
To meet this need, Chobani introduced Chobani Probiotic yogurts and yogurt drinks and Little Chobani Probiotic pouches and shakes. According to the company, the products elevate the perception and understanding of probiotics in a new way for adults and children and are perfect for at-home or on-the-go nourishment. The products contain a diverse blend of four scientifically confirmed proven probiotic strains, including LGG, L. Acidophilus, Bifidus, and L. Casei.
"Today we're in four exciting growth categories, adding delicious nutritious new ‘oatmilks,’ creamers, and functional beverages to our expanded yogurt portfolio," said Peter McGuinness, president and chief operating officer of Chobani. "But even as we expand into new categories, it's always in addition to a strong and growing dairy-based yogurt business. There's no question that the importance of immunity has taken on new meaning in these times, and that's why so many of our foods and drinks have benefits of probiotics to support immunity, digestive and gut health."
Chobani Probiotic yogurt cups are available in Blueberry, Vanilla, Strawberry and Peach; they have a suggested retail price of $1.49 per 5.3-ounce cup. Chobani Probiotic yogurt-based drinks are available in Raspberry Acai, Blueberry Pomegranate and Passion Orange Guava and have a suggested retail price of $5.49 per six-pack (each drink is 4 fluid ounces).
Little Chobani Probiotic products are available in a six-pack of 4-fluid-ounce drinks in Strawberry and Cookies & Cream. Four-packs of Little Chobani Probiotic 3.5-ounce pouches are available in Strawberry Banana, Mixed Berry and Strawberry & Grape. Each has a suggested retail price of $4.49 per pack, the company said.
Beginning in December, Chobani said it also will further expand its oat-based platform. The company is introducing Chobani Oat Zero Sugar — a new vegan-friendly drink with zero grams of sugar and no lactose, nuts or gluten. The offering has a suggested retail price of $3.99 per 52-fluid-ounce multi-serve container.
Chobani said it also added Chobani Oat coffee creamers in Original and Vanilla flavors. Chobani's oat-based creamers are vegan-friendly, made with organic oats and do not contain lactose, nuts or gluten. They are priced at $3.99 per 24-fluid-ounce multi-serve container.
