Tarrytown, N.Y.-based Nightfood Inc. said it launched a pickle-flavored ice cream to tackle the two most iconic pregnancy cravings: pickles and ice cream. The flavor, called Pickles for Two, will combine Nightfood’s superior pregnancy nutritional profile with the taste of dill pickles that so many pregnant women crave.
“Pickles for Two is delicious, creamy and cool as a cucumber,” said Sean Folkson, CEO of Nightfood. “As the Official Ice Cream of the American Pregnancy Association (APA) and the recommended ice cream for millions of expecting moms, Nightfood has fully accepted and embraced the serious responsibility of satisfying the cravings that most pregnant women encounter.”
Nightfood said its ice cream’s nutritional profile is considerably superior for pregnant women compared to regular ice cream, which is why the Nightfood brand received the endorsement of the APA. Nightfood ice cream is significantly higher in calcium, magnesium, zinc, protein and fiber than regular ice cream. Those qualities — along with containing less sugar, fewer calories and having a lower glycemic profile — make Nightfood a better option for pregnant women.
Setting it further apart from any other ice cream on the market, Nightfood said its products contain amino acids to aid digestion and fight heartburn — a major problem for many pregnant women, especially in the second and third trimesters.
“How could we not do pickle-flavored ice cream? The addition of this unique and shareable flavor will help elevate the profile and awareness of the Nightfood brand within the pregnancy community through social media and other word of mouth,” Folkson said.
Nightfood said it is now available in major divisions of Albertsons (Jewel-Osco, Shaw’s and Star Market), Kroger (Harris Teeter) as well as all Lowe’s Foods and other independent retailers. The ice cream also can be purchased online at BuyNightfood.com, where pregnant women receive free shipping on their first order of eight pints or more with discount code PREGNANT. The flavor will be available in early summer.
