Silk introduced its first soy-based beverage decades ago; the Danone North America brand is now a leader in plant-based product innovation that goes well beyond soy
Back in 1977, milk — the genuine dairy kind — was still a mealtime staple for most families. In fact, per-capita fluid milk consumption stood at 247 pounds, a whopping 101 pounds more than the tally in 2018, according to data from the USDA Economic Research Service.
But Steve Demos — an entrepreneur and a plant-based-diet aficionado in Boulder, Colo. — believed there was an untapped opportunity to give consumers an alternative to the dairy beverage staple. So that same year, he started a soy company — WhiteWave Inc. — and debuted the Silk “soymilk” brand at the local level.
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