Borden Dairy Co. said it launched a new video campaign that features families enjoying its Borden dairy products. The campaign includes the Dallas-based company’s newest product, Kid Builder, a protein-infused drink made with 2% no-sugar-added milk that has 50% more protein and calcium than regular milk.

The campaign is fully supported with media to be where mom is “and in the moment she needs to lighten up her day” — including TVEverywhere, digital, social, in-store, on pack, out of home and on Borden’s fleet of delivery trucks. The campaign launched Sept. 16, 2019, and runs through Nov. 17, 2019.