DairyPure and TruMoo, two of Dallas-based Dean Foods Co.’s largest brands, plan to "Share the Goodness" by partnering with consumers to donate 500,000 meals to Feeding America, the nation's largest domestic hunger-relief organization. Details about the campaign can be found here.

"Dean Foods has been proud to support Feeding America for the last decade,” said Joe Reske, senior director, marketing for DairyPure. “To kick off this year's campaign, our employees volunteered at the North Texas Food Bank in October. We are thrilled to continue this long-standing partnership to help drive much-needed awareness to the issue of hunger and to shed light on the work that still needs to be done. Every donation counts!"

The half-a-million meal donation, however, is just the start, Dean Foods said. Milk is always a staple during the holiday season, and DairyPure is offering consumers an easy way to give back as they shop by donating "Kick" points from their Shopkick shopping rewards account.

From Nov. 27 through Dec. 21, Dean Foods said it will gift consumers 15 Kicks for scanning DairyPure and TruMoo brand products while in-store, and 200 additional Kicks for purchasing. These Kicks can then be donated to Feeding America, so customers can give back to their local communities this holiday season with each donated Kick providing extra support beyond the 500,000 meals already committed.

"Dairy is one of the most requested but least available and donated products at Feeding America food banks," explained Karen Hanner, vice president, manufacturing product sourcing at Feeding America. "Dean Foods' support through its DairyPure and TruMoo brands this holiday season will help provide Americans with the nutrition they need. We're grateful for their commitment to fighting hunger as they #SharetheGoodness this holiday season."

The Shopkick app may be downloaded for free at Shopkick.com.