Baskin-Robbins, a Canton, Mass.-based chain of ice cream specialty shops, said it will be kicking off National Ice Cream Month by offering guests a free sample of its chocolate chip cookie dough Polar Pizza ice cream treat on July 1 from 3 p.m. to 7 p.m. at participating stores nationwide. The special offer is just one way that Baskin-Robbins will be celebrating all month long.
On National Ice Cream Day (July 15), guests who download the Baskin-Robbins mobile app will receive exclusive offers, including as a buy-one-get-one (BOGO) cone deal, a BOGO 99-cent sundaes offer and a $2 off a medium milkshake deal. These deals can be used to enjoy any of Baskin-Robbins' ice cream flavors, the company said.
Baskin-Robbins said it will also be ending National Ice Cream Month on a sweet note with its Celebrate 31 promotion. On July 31, all regular and kids-sized scoops will be $1.50. This offer can be enjoyed with any Baskin-Robbins ice cream flavor, including the Flavor of the Month, OREO 'n Cake and seasonal favorites such as America's Birthday Cake, which features strawberry- and cake-flavored ice creams with blue whipped cream-flavored swirl.
"It's no surprise that National Ice Cream Month is our favorite month of the year, and we can't think of a better way to kick it off than with treating our guests to free samples of our popular chocolate chip cookie dough Polar Pizza," said Carol Austin, vice president of marketing for Baskin-Robbins. "We hope our guests will enjoy this special treat on July 1st and celebrate with us all month long by taking advantage of our special deals and enjoying a sweet lineup of ice cream flavors and ice cream cakes with family and friends."
The chocolate chip cookie dough Polar Pizza features a chocolate chip cookie crust and is topped with chocolate chip cookie dough ice cream, cookie dough pieces, rainbow sprinkles and a drizzle of marshmallow topping.
Baskin-Robbins will also debut a new flavor — blackberry hibiscus — which is a blackberry hibiscus-flavored ice cream and blackberry hibiscus-flavored sorbet with a blackberry swirl. The flavor recently won a second place award for most innovative flavor currently in the marketplace from the International Dairy Foods Association, the company said.
OREO 'n Cake is making its return as the July Flavor of the Month for the first time since 2015, when it became one of Baskin-Robbins’ best-selling Flavors of the Month of all time. The flavor combines cake-flavored ice cream with OREO cookie pieces and a chocolate cake batter-flavored swirl, the company noted.
Finally, to celebrate National Ice Cream Month, Baskin-Robbins guests are eligible for free delivery on their first Baskin-Robbins order through DoorDash between July 1 and July 31 where delivery is available. Guests in participating areas may use the DoorDash app or website to order their favorite Baskin-Robbins products with just a tap or click, without leaving home or work. Service fees, surge fees, gratuities and/or taxes still apply. Deliveries are subject to availability, the company noted.
